Up Your Street-Cottage Cheese by Springetts Brand Design Consultants

Springetts Brand Design Consultants Illustrates The Up Your Street Cottage Cheese

Springetts Brand Design Consultants, the lead designer of the highlighted project Cottage Cheese by Springetts Brand Design Consultants explains, Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions. .

Up Your Street-Cottage Cheese by Springetts Brand Design Consultants Images:

VIA: http://competition.adesignaward.com/design.php?ID=28787

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