Pure by Bettina Gabriel

Bettina Gabriel Reveals The Pure Seafood Packaging

Bettina Gabriel, the lead designer of the displayed project Award Winning PURE seafood packaging illustrates, The concept of this new productrange is "Free from". To put it simply, we created an unusually relaxed design. Typically for tinned seafood are dark and cluttered packagings, our design is "Free from" any optical ballast. On the other hand, the range also is for allergy and food-sensitive people. So it seems almost deliberately some kind of medical. The sale started in january 2013 and is extremely successful. The feedback of the retail business is: We've been waiting a very long time for a good-looking and well thought concept. The customer will love it. .

Pure by Bettina Gabriel Images:

VIA: http://competition.adesignaward.com/design.php?ID=28370

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